CMO - Forrester Total Economic Impact Study

Dun & Bradstreet (D&B) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying D&B Direct. This study and financial model provides a framework to evaluate the potential financial impact of D&B Direct on an organization. Included in this file is the study itself, a short video overview of the study and a customizable financial model.