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Persona Program Learning Channel

Chief Financial Officer

CFO Persona Overview Webinar

This webinar conducted on August 3, 2015 provides an overview of the Chief Financial Officer (CFO) Persona Program and associated use cases.
Aug-03-2015

CFO Persona – Use Cases Whiteboard Video

Reprising the popular whiteboard selling tool video format from other personas, this feature draws the connections between the challenges and opportunities of the modern CFO with the point of view and capabilities of Dun & Brad...
Jul-17-2015

CFO Persona – Subject Matter Expert Interviews Part 1

Interviews with Dun & Bradstreet subject-matter experts such as Rich Veldran, Anthony Scriffignano and Devi Mateti highlight the dynamically evolving role of the CFO – from financial steward to growth driver.
Jul-16-2015

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